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SMEs no longer have any excuses. They have two options: ignore technological change and risk being left behind in a matter of months, or embrace innovation and adapt it to the specific characteristics of their business.
All SMEs are looking for ways to maximise productivity without increasing staff numbers.
Having been an SME owner in my career, I understand very well the difficulties faced by many SMEs:
Lack of in-house skills
Limited sales resources
Costly dependence on external agencies
Difficulty getting noticed with a small marketing budget
But now, finally, a concrete solution is available to everyone: integrating virtual employees powered by artificial intelligence (AI).
AI is the answer to many problems, such as the examples below
Solution: Automation
Time-consuming tasks - data entry, invoicing, diary management - can be entrusted to AI employees, freeing up your teams for strategic missions, where their skills add the most value.
Solution: Reinforce sales resources
AI employees identify prospects, send personalised messages and ensure automatic follow-up, enabling your SME to maximise its sales efforts without mobilising more human resources. What's more, customised AI employees prepare your visits, organise your diary, find leads and carry out more than 60% of a salesperson's work.
Solution: Reduce dependency with in-house capabilities
An AI employee can manage marketing autonomously, with campaigns, customer data analysis and automated responses to requests. This allows you to limit outsourcing costs and keep control in-house. On average, companies claim to save over 60% of agency budgets.
Solution: Simplify recruitment, integration and training
An AI HR employee can sort through applications, pre-qualify candidates and ensure consistent integration, even with a small HR team. This improves recruitment efficiency without additional resources. AI manages formatting, bonus management, performance analysis and many other tasks.
The Importance of Tailored AI Employees
To be truly effective, these AI employees need to be tailor-made for your business. All too often, ‘pseudo-experts’ build virtual employees in a matter of minutes using generic tools such as ChatGPT, without any real technological expertise or, worse still, any knowledge of your sector. Such solutions risk lacking the precision, flexibility and relevance to meet your needs.nte, même avec une équipe RH réduite. Cela améliore l'efficacité des recrutements sans ressources additionnelles. L'IA gère les formatons, la gestion des bonus, les analyses des performances et bien d'autres tâches.
A high-performance AI employee must be designed and built for your company's specific needs. Generic AI can lead to costly mistakes and missed opportunities. Only a tailor-made AI employee, fed with your data and know-how, can offer the level of performance that will enable your team to operate like a big company, but with the resources of an SME.
Contact me to discuss this and find out more during a demonstration. I'm a partner in a solution recognised by the world's biggest tech events (CES, WebSummit, Gitex, etc.) as the most relevant and customised for businesses in 2024.
Nicolas Nervi
