25 YEARS AS MARKETER, I HAVE NEVER SEEN THIS !
After spending 25 years in the marketing industry, both in operational and leadership roles, I recently had the opportunity to try out an upcoming AI tool. I always knew that AI had the potential to assist in marketing, but I never expected it to go this far. It's truly mind-blowing - I couldn't believe my eyes. In just 3 seconds, the AI was able to accomplish tasks that would have taken me 4 days to complete. It's so intelligent that it can create visuals, devise strategies, design materials, and even replace roles like community managers, copywriters, and photographers. This experience left me in awe, and that's why I felt compelled to write this article - I want to share and inform others about the upcoming revolution in marketing. Trust me, it's absolutely incredible.
Marketing has been significantly altered by artificial intelligence (AI), which has been slowly changing a number of industries. It is becoming increasingly obvious that AI has the potential to replace many of the duties currently carried out by conventional marketing agencies as a result of the tremendous breakthroughs in AI technology. Particularly, copywriting, design creation, social media strategies, market research, communication briefs, community management, and various operational jobs show great promise for AI. This article examines the potential of AI-powered technologies to transform marketing organizations and explains why this change is unavoidable.
Copywriting: AI's Prose on Par with Human Creativity
Copywriting is a crucial component of marketing initiatives and calls for imagination, persuasion, and interesting material. Natural language processing algorithms can be used with AI to produce captivating text that rivals that of human writers. Modern AI systems can comprehend context, tone, and style to create compelling content, such as OpenAI's GPT-3. AI-driven copywriting saves time and money by eliminating the need to hire human copywriters.
design creation jobs will still exist but ai will generate basic to middle level designs in seconds.
Design Creation: The Precision and Efficiency of AI
Marketing efforts must have a strong visual component, and AI algorithms are quickly progressing in this area. In a couple of seconds, AI-driven design tools may evaluate data, produce tailored visualizations, and produce gorgeous designs. As a result, human designers are no longer need to spend hours doing numerous design iterations. Marketing agencies can quickly and cheaply create aesthetically stunning designs thanks to AI.
Social Media Strategies: AI's Data-Driven Insights
A key component of contemporary marketing techniques is social media. Marketing firms may learn a lot about consumer behavior, tastes, and trends by using AI. Huge volumes of social media data can be gathered and analyzed by AI algorithms, who can also identify patterns, analyze sentiment, and decide when to post. With the use of AI-powered social media tactics, agencies can develop highly relevant campaigns that connect with their target audience and increase engagement and conversion rates.
I SAW IT WORK, AI WILL GENERATE SOCIAL MEDIA CAMPAIGNS FOR YOU - PERFECTLY, AND KEEPING YOU AWARE OF METRICS.
MARKET RESEARCH, 80% OF JOBS WILL BE GONE.
Market Studies: AI's Unmatched Analytical Capabilities
Any effective marketing plan is built on market research. Market studies may be conducted more quickly and accurately because to AI algorithms' ability to handle large amounts of data and produce useful insights. Marketing companies can now make data-driven decisions since AI systems have the ability to recognize trends, forecast client behavior, and assess the success of campaigns. AI enables organizations to manage resources effectively and create plans that produce better results by automating market research.
Below are only a few instances of marketing positions that will be affected by AI, resulting in job cuts. However, there are numerous other areas that I have uncovered while testing this remarkable tool, such as SEO, strategists, proactive calendar and email checking, sales arguments, and AI-driven automation for prospecting and sales leads.
Throughout my life, I have always strived to stay ahead of trends, utilizing new tools, and assisting companies in reducing their marketing budgets while optimizing performance. However, based on what I have witnessed, I must say that the future is unimaginable.
Nicolas Nervi