Case Studies

Temporary Head of Marketing

Leading Insurance Company (Switzerland)

Important Insurance broker company in Switzerland. Over 100 employees, offering financial and insurance solutions to companies.

What they Requested

The company had no structured marketing operations—only a single marketing generalist trying to manage everything. They wanted to establish a fully functional marketing department with a vision of hiring five employees within a year. Before committing to this expansion, they hired me as an external CMO for nearly one year to validate their needs, structure their marketing activities, and provide actionable recommendations.

Nicolas Nervi, expert in business consulting, AI strategy, and marketing optimisation, helping SMEs and enterprises achieve

What did I Do ?

Phase 1: Strategy (2 Months)

Developed a new marketing strategy and brand positioning.
Designed a full-year action plan for consistent execution.
Launched social media platforms with a clear content plan.
Conducted competitor analysis and designed a thought leadership approach.

Phase 2: Implementation (6 Months)

Created all visual design identity and reusable templates.
Developed a full editorial line and prepared 30 articles for publication throughout the year.
Integrated new tools and technologies, eliminating the need for additional hires by leveraging automation.
Reduced customer service costs by 100% through AI implementation.
Set up daily competitor analysis updates using advanced technology.

Cost Reduction

Staffing Company (Paris)

A leading staffing company in Europe, based in Paris.

What they Requested

The client aimed to reduce Marketing and Sales costs, optimize departmental efficiency, and minimize reliance on external agencies. They sought sustainable solutions leveraging technology to handle tasks like Sales, Market Studies, Lead Generation, and Marketing effectively.

What did I Do ?

Spent 20 hours per Month for three Months working closely with key operational teams to understand field realities and specific challenges.
Delivered a detailed report for each department, outlining actionable steps to boost efficiency.
Collaborated with each department over two months to implement the recommended solutions.
Introduced operational tools and technologies to eliminate reliance on external agencies for Sales, Market Studies, Lead Generation, and Marketing tasks.

Concrete outcome

Reduced departmental costs by 30-50% (Marketing 50%, Sales operations (35%), Branches Support (45%).
Decreased reliance on external agencies/freelancers, going from 18 to just 6 (saved 65% of budget)
Automated all social media communications, requiring only one junior full-time employee.
Streamlined candidate and client meeting data management for greater operational clarity.

Entreprise Tailored Trainings

Pharma Corporation (Switzerland)

A leading pharmaceutical company in Switzerland sought tailored training for their Sales and Marketing teams to enhance their knowledge of modern communication trends and sales tools.

What they Requested

The company needed a comprehensive training program for over 250 employees to understand and effectively utilize new communication methods and sales technologies, ensuring operational alignment and increased efficiency.

What did I Do ?

Initiated in-depth discussions with Sales and Marketing leaders to fully grasp the company’s operational realities and specific challenges.
Designed a customized training program tailored to the company’s unique needs, focusing on actionable, practical skills.
Delivered training sessions for all team members, complemented by segmented workshop sessions to demonstrate real-world applications of the tools and strategies.

AI Implementation

Fortune 500 Company (Dubai)

A Fortune 500 company based in Dubai and active in many different

industries.

What they Requested

The client sought to integrate AI into the majority of their operations while ensuring extreme data security. They faced challenges related to process inefficiencies, skill shortages, and reliance on costly external agencies.

What did I Do ?

Comprehensive Business Audit
- Conducted an in-depth audit of each department to assess their specific processes, challenges, and skill gaps.
Tailored AI Solutions
- Delivered a detailed report outlining actionable recommendations.
- Designed custom AI employees tailored to the company’s unique needs, fully integrated with internal systems and equipped with the highest level of data security.
Implementation and Training
- Implemented the AI solutions seamlessly into their operations.
- Conducted extensive training for staff to ensure smooth adoption and efficient use of the tools.
- Successfully completed the project and transitioned out after achieving full implementation.

Case Studies

Temporary Head of Marketing

Leading Insurance Company (Switzerland)

Cost Reduction

Staffing Company (Paris)

Entreprise Tailored Trainings

Pharma Corporation (Switzerland)

AI Implementation

Fortune 500 Company (Dubai)

Global Tech Company (Germany)