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Go on the field to see the reality of a business.
From my perspective, the most effective marketers are those who possess a thorough comprehension of their company's business environment....
Nicolas Nervi
1 min read


How to keep a bit of control over our brand's positioning ?
Currently, we may not have complete control over the branding of our company, but there are still many actions we can take. In the early...
Nicolas Nervi
1 min read


We are in the age of demonstration, we should stop to promise.
Revolutionize Your Sales Strategy: Don't Just Tell, Show! Since Web 2.0, consumers demand proof. Don't let your sales pitch fall on deaf...
Nicolas Nervi
1 min read


Most of brands are interrupting us: fail.
Most of the brands interrupt us while we do something. Technology will make these tentative attempts fail in the future. Instead of...
Nicolas Nervi
1 min read
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